MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: Airbnb
International SEO Expansion for Airbnb
Scaling global visibility: how Airbnb entered new markets with international SEO.
Initial Situation
The Challenge
Airbnb's US-focused main domain dominated organic search results — at the expense of international markets. Local competitors like Wimdu were gaining ground in Europe while Airbnb had no localised presence to compete with.
US Domain Cannibalization
The main US domain prevented international markets from gaining organic visibility in local search results, ceding ground to local competitors.
Missing Localization Strategy
No market-specific keyword strategies or localised content formats existed for European audiences and destinations.
The Methodology
Strategic Architecture
01
Country Domain Rollouts
Introduction of specific domains for international markets to avoid cannibalisation by the US domain.
02
Keyword Strategy
Localised keyword research and content strategy for different languages and markets.
03
Neighbourhood Guides
Creation of millennial-friendly travel guides for destinations such as Williamsburg and Soho to lead target audiences into the booking funnel.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
6× SEO GROWTH YEAR-OVER-YEAR
Weltweit MARKET PRESENCE STRENGTHENED
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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