"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
ChatGPT Ads Agency: Advertising Inside ChatGPT
ChatGPT has become its own advertising channel where your customers already research, compare and decide. Ads have been live in Austria since August 24, and businesses have been able to book them directly since September 4. As a ChatGPT Ads agency, we handle strategy, setup, feeds and tracking for your entry into ChatGPT advertising.
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MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
CHATGPT ADS STRATEGY & CAMPAIGN MANAGEMENT
ChatGPT has been its own advertising channel with its own rules since August 2026: no targeting based on browsing history, but matching based on conversation context instead. No agency account structure, but full control directly in the Ads Manager. Whoever sets up early and cleanly gains experience while the auction is still thin.
ACCOUNT STRUCTURE, AUDIENCES & CONTEXT HINTS SET UP RIGHT
CHATGPT ADS STRATEGY & SETUP
Starting with ChatGPT Ads means working without an agency account structure: every business runs its own account in the Ads Manager. We handle the setup, define context hints instead of keywords, and build the campaign structure to match your offer and your audience's comparison phase.
WHAT IT’S ABOUT
- SET UP ACCOUNT AND CAMPAIGN STRUCTURE CLEANLY
- DEFINE AUDIENCES VIA CONTEXT HINTS AND CUSTOMER LISTS
- SET BUDGET AND BID STRATEGY (CPC, FROM €15 PER DAY)
WHAT YOU GET
- CHATGPT ADS MANAGER SETUP
- CAMPAIGN STRUCTURE BY INDUSTRY AND GOAL
- CONTEXT HINTS FRAMEWORK
- STARTING BID RECOMMENDATION
PRODUCT FEEDS AND ADS THAT WORK IN CONVERSATION
CHATGPT ADS FEED & CREATIVE MANAGEMENT
ChatGPT Ads run without keywords, but with an image, headline and short text that matches the question at hand. For Shopping Ads, the product feed also determines whether and how a product gets suggested. We prepare feeds to OpenAI’s requirements and develop creatives that work in the moment of research and comparison, not just in a feed scroll.
WHAT IT’S ABOUT
- PREPARE PRODUCT FEEDS FOR CHATGPT SHOPPING ADS
- CREATE SPONSORED RECOMMENDATIONS WITH IMAGE, HEADLINE AND TEXT
- USE ONE FEED ACROSS MULTIPLE CHANNELS (CHATGPT, GOOGLE SHOPPING, ORGANIC AI RECOMMENDATIONS)
WHAT YOU GET
- CHATGPT-COMPLIANT PRODUCT FEED
- CREATIVE SET PER AUDIENCE AND OFFER
- ONGOING FEED MAINTENANCE AND APPROVAL MONITORING
GDPR-COMPLIANT CONVERSION TRACKING
CHATGPT ADS TRACKING & PERFORMANCE MANAGEMENT
Reporting in the ChatGPT Ads Manager is still young: data exports run manually, revenue attribution is sometimes missing, and numbers arrive with a 24 to 48 hour delay. Anyone who wants to use cost-per-action bidding also needs working conversion tracking before the campaign starts. We build tracking to be GDPR-compliant and review campaigns regularly, so budget lands where it works.
WHAT IT’S ABOUT
- SET UP CONVERSION TRACKING BEFORE CAMPAIGN LAUNCH
- CONTINUOUSLY ADJUST BID STRATEGY BASED ON RESULTS
WHAT YOU GET
- GDPR-COMPLIANT TRACKING SETUP
- MONTHLY PERFORMANCE REPORTING
- OPTIMIZATION RECOMMENDATIONS FOR BUDGET, CREATIVE & CONTEXT HINTS
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
First-mover advantage in a new channelThe auction for ChatGPT Ads is still thin, which currently keeps cost per click down.
Purchase intent instead of wasted reachChatGPT Ads reach people exactly during the research and comparison phase, matched by context instead of keywords or browsing history.
A clean setup from day oneAccount structure, product feed and GDPR-compliant tracking are in place before your first campaign goes live.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT ARE CHATGPT ADS?
ChatGPT Ads are advertisements from OpenAI that appear as a labeled sponsored card below a ChatGPT answer, with an image, headline, and short text. They do not influence or change the AI’s actual answer.
SINCE WHEN HAVE CHATGPT ADS BEEN AVAILABLE IN AUSTRIA?
Users in Austria have seen ads in ChatGPT since August 24, 2026. Businesses have been able to book campaigns themselves through the ChatGPT Ads Manager since September 4, 2026.
WHAT DO CHATGPT ADS COST?
Billing usually runs on a cost-per-click basis. There has been no minimum budget since May 2026; in Austria, around €15 in daily budget is enough to test. Recommended starting bids are $3 to $5 per click, and reliable Austrian benchmarks don’t exist yet.
HOW DO CHATGPT ADS DIFFER FROM GOOGLE ADS?
Google Ads matches based on keywords and user profiles, while ChatGPT Ads match based on the current conversation context. In Europe, ChatGPT currently has no retargeting and no behavior-based audiences.
DOES ADVERTISING INFLUENCE CHATGPT’S ANSWERS, AND WHAT HAPPENS TO MY DATA?
No. Ads run on a separate system, and advertisers cannot shape, rank, or change the actual answer. OpenAI also does not share chat histories, memories, or personal details with advertisers, and does not sell user data. This matters especially in Austria: according to Shopfully, 42 percent of Austrians fundamentally reject AI features when shopping, so transparent labeling and data protection are not a side issue.
WHICH INDUSTRIES CAN’T USE CHATGPT ADS YET?
Banks, insurers, healthcare providers, and law firms are currently excluded in Europe. Setup can be prepared, but campaigns can’t go live yet.
WHAT’S THE DIFFERENCE BETWEEN CHATGPT ADS AND GEO?
ChatGPT Ads are purchased, labeled ad placements with immediate visibility. GEO targets organic recommendations in AI answers, which can’t be bought and can only be earned through content and authority. Many businesses combine both.
More on AI Search StrategyWHY IS IMPROOVE THE RIGHT CHATGPT ADS AGENCY FOR AUSTRIA?
We’ve managed the channel since market launch, combine SEA experience with GEO knowledge of AI search systems, and lock down setup, feed, and tracking cleanly before budget starts flowing.
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