"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
Technical SEO Audit
Technical SEO problems often remain invisible until rankings, indexation or organic traffic suffer. A Technical SEO Audit shows whether search engines can efficiently crawl your website, correctly index content and clearly understand technical signals. We analyse crawlability, canonicalisation, indexation, Core Web Vitals, site architecture, internal linking, structured data, hreflang, JavaScript and rendering.



OUR APPROACH
TECHNICAL SEO ANALYSIS NEEDS CLEAR PRIORITIES, NOT JUST LISTS
A technical SEO analysis can deliver hundreds of hints. But what matters is which problems genuinely affect indexation, crawling, internal linking, loading times or organic visibility. Our Technical SEO Audit combines detailed technical analysis with clear prioritisation. We examine how search engines crawl, render and index your website and interpret structured signals. Afterwards you know which technical issues should be resolved first, what dependencies exist and which measures have the greatest SEO leverage.

CAN SEARCH ENGINES CLEANLY CAPTURE YOUR MOST IMPORTANT PAGES?
Search engines can only rank pages they can reliably crawl and correctly index. Technical errors in robots.txt, canonicals, sitemaps, status codes or crawl budget can mean important pages do not appear in search at all or are incorrectly assessed.
- ASSESS CRAWLABILITY
- IDENTIFY INDEXATION PROBLEMS
- CHECK CANONICALS, SITEMAPS AND REDIRECTS
- OPTIMISE CRAWL BUDGET
- TECHNICAL SEO ANALYSIS
- INDEXATION ASSESSMENT
- REVIEW OF ROBOTS.TXT, CANONICALS, SITEMAPS AND STATUS CODES
- PRIORITISED RECOMMENDATIONS FOR CRAWLING AND INDEXATION
ARE PAGES LOADING FAST ENOUGH AND RENDERED CORRECTLY?
Core Web Vitals influence not only user experience but also rankings. JavaScript, rendering and loading times play a central role for SEO performance and mobile search visibility, particularly with modern web frameworks.
- ASSESS CORE WEB VITALS
- IDENTIFY JAVASCRIPT AND RENDERING RISKS
- CHECK MOBILE PERFORMANCE
- PRIORITISE TECHNICAL LOADING ISSUES
- CORE WEB VITALS ASSESSMENT
- JAVASCRIPT SEO ANALYSIS
- RENDERING REVIEW OF KEY TEMPLATES
- RECOMMENDATIONS FOR PERFORMANCE AND TECHNICAL STABILITY
DOES GOOGLE UNDERSTAND YOUR WEBSITE STRUCTURE AND CONTENT?
A clear website architecture, clean internal linking and correct structured data help search engines to better understand the structure and meaning of your content. For international or multilingual websites, hreflang requirements are added.
- ASSESS WEBSITE ARCHITECTURE
- CHECK INTERNAL LINKING
- ANALYSE STRUCTURED DATA AND SCHEMA MARKUP
- CONTROL HREFLANG AND INTERNATIONAL SIGNALS
- SITE ARCHITECTURE ANALYSIS
- INTERNAL LINKING ASSESSMENT
- STRUCTURED DATA REVIEW
- HREFLANG REVIEW AND TECHNICAL RECOMMENDATIONS
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT IS A TECHNICAL SEO AUDIT?
A technical SEO audit is a structured analysis of the technical foundation of a website: crawlability, indexation, URL structure, Core Web Vitals, internal linking, duplicate content, structured data, and hreflang. The goal is a prioritized roadmap that shows where technical problems are limiting visibility.
WHEN DOES A TECHNICAL SEO AUDIT MAKE SENSE?
A technical SEO audit makes sense before a relaunch, after an unexpected drop in visibility, following migration to a new platform, or as regular quality assurance. Technical issues often go undetected for a long time until they have measurable effects on traffic and rankings.
DO YOU ALSO CHECK CORE WEB VITALS?
Yes. Core Web Vitals — LCP, INP, and CLS — are part of the audit. We analyze both lab data and real user data from Google Search Console and CrUX, evaluate the results, and provide concrete recommendations for improvement.
DO YOU ALSO CHECK JAVASCRIPT AND RENDERING?
Yes. JavaScript rendering and its influence on crawlability and indexation are a fixed part of our technical analysis. We check which content Googlebot sees in the initial HTML and what only becomes visible after JavaScript execution.
WHAT DO I GET AT THE END OF THE AUDIT?
At the end you receive a structured report with all identified issues, a clear prioritization by SEO relevance, and concrete recommendations for action. Optionally, we present the results in a shared call and walk through the roadmap.
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