"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
SEO Relaunch Consulting: Website Migrations & CMS Changes
A website relaunch is one of the most common causes of sudden ranking losses. We accompany website relaunches, CMS migrations and domain changes from an SEO perspective: with requirements catalogues, redirect mapping, staging QA, go-live support and post-relaunch monitoring.
Get Started 
MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
SEO PROTECTION STARTS BEFORE THE FIRST STAGING DEPLOY
The greatest SEO risks in a relaunch arise not at go-live but in the planning phase. When URL structures are changed without a redirect concept, when the new page architecture positions important pages more weakly, or when technical SEO requirements are missing, ranking losses after launch are inevitable. We join your relaunch process as early as possible. Depending on the project stage, we provide SEO requirements for the concept phase, accompany staging and QA, support at go-live and monitor indexation and rankings afterwards.
SEO REQUIREMENTS
WHICH SEO REQUIREMENTS DOES YOUR RELAUNCH NEED?
For a relaunch not to destroy existing visibility, SEO requirements must flow into the concept and development phase. Anyone who only thinks about redirects or technical SEO checks shortly before go-live is acting too late.
WHAT WE DELIVER
- SEO REQUIREMENTS CATALOGUE FOR DEVELOPMENT
- URL MAPPING AND REDIRECT CONCEPT
- UX AND STRUCTURE RECOMMENDATIONS FROM AN SEO PERSPECTIVE
- RELAUNCH CHECKLIST FOR ALL SEO AREAS
WHAT YOU GET
- CLEAR SEO REQUIREMENTS FOR DEVELOPMENT
- COMPLETE REDIRECT MAPPING
- STRUCTURED PLAN FOR THE LAUNCH
GO-LIVE SIGN-OFF
IS YOUR NEW WEBSITE SEO-CLEARED BEFORE LAUNCH?
Even when planning is correct, errors frequently arise during staging and shortly before go-live: redirects that do not work, pages accidentally noindexed, missing canonicals or technical problems that only become apparent in the live system.
WHAT WE CHECK
- REDIRECTS CORRECT AND COMPLETE?
- NO RELEVANT PAGES ACCIDENTALLY NOINDEXED?
- CANONICAL TAGS AND HREFLANG CORRECT?
- CORE WEB VITALS ON THE NEW WEBSITE
WHAT YOU GET
- STRUCTURED STAGING QA PROTOCOL
- GO-LIVE SIGN-OFF CHECKLIST
- ACTIVE SUPPORT ON LAUNCH DAY
MONITORING AFTER LAUNCH
HOW DO RANKINGS AND INDEXATION DEVELOP AFTER LAUNCH?
The most critical phase of a relaunch begins after go-live. Google indexes the new site gradually, redirects are crawled and rankings shift. Without monitoring, problems are only noticed once ranking losses have already occurred.
WHAT WE MONITOR
- INDEXATION STATUS OF KEY PAGES
- RANKING DEVELOPMENT COMPARED TO PRE-RELAUNCH
- CRAWL ERRORS AND REDIRECT PROBLEMS
- ORGANIC TRAFFIC PROGRESSION
WHAT YOU GET
- STRUCTURED POST-RELAUNCH MONITORING
- RAPID ASSESSMENT OF NOTABLE CHANGES
- CONCRETE ACTION RECOMMENDATIONS
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
SEO embedded from the startWe join the process early. SEO requirements, redirect mapping and structural decisions are clarified in the planning phase, not shortly before go-live.
No ranking loss from missing redirectsComplete URL mapping and redirect checks before launch prevent existing SEO signals from being lost through faulty redirections.
Support from planning through to post-launchWe are there from the initial requirements phase through to post-relaunch monitoring. If problems arise, we identify them early.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT ARE THE BIGGEST SEO RISKS IN A WEBSITE MIGRATION?
Incorrect or missing redirects, changed URL structures without redirect mapping, lost internal linking, and altered crawl paths are the most common causes of ranking losses after a migration.
HOW FAR IN ADVANCE SHOULD SEO BE PLANNED FOR A LAUNCH?
SEO involvement should ideally begin 3 to 6 months before launch. Those who bring us in after the relaunch often have to accept temporary ranking losses that were avoidable.
WHAT HAPPENS TO EXISTING RANKINGS DURING A RELAUNCH?
With the right preparation, existing rankings can largely be preserved. Without SEO support, temporary losses of 20 to 50 percent are not uncommon.
HOW IS THE SUCCESS OF A MIGRATION MEASURED?
We compare rankings, organic traffic, and crawl data before and after launch. A 90-day monitoring period ensures potential problems are identified and resolved early.
WHAT IS INCLUDED IN THE 90-DAY POST-LAUNCH MONITORING?
Weekly crawl checks, ranking monitoring for priority keywords, analysis of Search Console data, and rapid response to unexpected visibility changes.
YOU MIGHT ALSO BE INTERESTED IN THESE SERVICES.
TECHNICAL ANALYSIS
TECHNICAL SEO AUDIT
Systematically uncover crawlability issues, indexation errors, Core Web Vitals and technical blockers — the foundation for sustainable visibility.
Learn more FIX PENALTIESPENALTY RECOVERY
Analyse and resolve Google penalties: manual actions, algorithmic penalties and sustainable visibility recovery.
Learn moreLET'S ARCHITECT YOUR SEARCH DOMINANCE.
Ready to transform your search ecosystem into a high-converting authority? Our senior architects are ready to audit your presence.