"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
SEO Workshops & AI Training
AI is changing how search works. Our intensive workshops are aimed at leadership and in-house teams who want to understand how AI Search and Generative Engine Optimisation affect their industry and how to align content teams and strategies accordingly.
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MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
STRATEGIC KNOWLEDGE THAT IS IMMEDIATELY APPLICABLE
Many teams sense that something is changing, but the shared picture of what this means specifically is missing. How does AI Search change search behaviour? What is GEO and why is it relevant? Which content performs in AI Overviews? And which KPIs still count? Our workshops give leadership and in-house teams a shared understanding of these changes and concrete guidance for their own strategy. Content is tailored to your industry, your status quo and your open questions.
STRATEGIC KNOWLEDGE
WHAT DOES AI SEARCH CHANGE FOR YOUR BUSINESS?
AI-based search is not just a technical update. It changes how content is found, which pages get traffic and how decisions are made before the first click. Leadership teams need to understand this to make informed strategic decisions.
TOPICS IN THE MODULE
- DISTINGUISH AI SEARCH FROM CLASSIC SEO
- UNDERSTAND AND EXPLAIN GEO
- UNDERSTAND AI OVERVIEWS AND LLM SELECTION LOGIC
- CONTEXTUALISE INDUSTRY-SPECIFIC IMPLICATIONS
WHAT YOU GET
- SHARED UNDERSTANDING OF AI SEARCH AND GEO
- INDUSTRY-RELEVANT EXAMPLES AND CONTEXT
- CLARITY ON RELEVANT CHANGES
CONTENT STRATEGY FOR AI SEARCH
WHICH KPIS AND WHICH CONTENT STILL COUNT?
When AI Search directly answers a portion of search queries, traffic patterns, click rates and the effectiveness of existing content formats change. Teams continuing to work with old KPIs and formats lose touch with the changed reality.
TOPICS IN THE MODULE
- UNDERSTAND CONTENT FORMATS IN AI SEARCH
- PREPARE CONTENT FOR GEO AND AI OVERVIEWS
- UPDATE KPIS
- ADAPT EDITORIAL PLANNING
WHAT YOU GET
- CLEAR CRITERIA FOR AI SEARCH CONTENT
- UPDATED KPI FRAMEWORK FOR YOUR REPORTING
- PRACTICAL GUIDANCE FOR YOUR CONTENT TEAM
WORKSHOP FORMAT
HOW DOES A WORKSHOP WITH IMPROOVE WORK?
Every company brings a different level of knowledge, different priorities and different open questions. That is why we begin every workshop with a short briefing in which we capture your maturity level, your industry and your specific questions.
FORMATS
- HALF-DAY WORKSHOP (APPROX. 3 HOURS)
- FULL-DAY WORKSHOP (APPROX. 6 HOURS)
- INDIVIDUAL MODULES COMBINABLE
- CUSTOMISED TO MATURITY LEVEL AND INDUSTRY
TARGET GROUPS
- LEADERSHIP TEAMS FOR STRATEGIC ASSESSMENT
- IN-HOUSE TEAMS FROM MARKETING AND CONTENT
- MIXED TEAMS FOR A SHARED PICTURE
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
Strategic knowledge, not buzzwordsWe explain what AI Search and GEO mean concretely for your industry.
Customised to your maturity levelEvery workshop is tailored to your team's knowledge level and open questions.
Direct guidance for practiceAt the end of the workshop you know which next steps make sense and which KPIs count.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHO ARE THE IMPROOVE WORKSHOPS SUITABLE FOR?
For marketing teams, content editors, SEO managers, executives, and everyone wanting to develop a deeper understanding of modern search strategies. We adapt the level to your prior knowledge.
WHAT TOPICS DO THE WORKSHOPS COVER?
SEO strategy, GEO and AI search, content strategy, technical SEO, paid search, and search intelligence. Each workshop can be booked individually or as part of a learning series.
CAN WORKSHOPS BE CUSTOMIZED FOR OUR COMPANY?
Yes, that is our standard approach. We work with your data, your website, and your specific questions so that the knowledge gained is directly applicable.
WHAT DO PARTICIPANTS TAKE AWAY?
Structured knowledge, practical frameworks, checklists, and templates that can be immediately integrated into daily work. Follow-up materials and a short Q&A session are available on request.
HOW DO IMPROOVE WORKSHOPS DIFFER FROM CLASSIC SEO TRAINING?
Classic training conveys theory. Our workshops combine current practical experience from real projects with the specific context of your company.
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