"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
SEO Workshops & AI Training
Our workshops and trainings are aimed at leadership and in-house teams: from SEO basics and tool know-how to AI Search and Generative Engine Optimization for your own industry.
Get Started 
MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
AI WORKSHOPS & SEO TRAINING
Whether search behaviour is changing due to AI Search, a new tool is being rolled out across the team, or the SEO basics simply need a refresh: many teams lack the structured knowledge to keep up. Our workshops and trainings close exactly this gap, from the fundamentals to AI Search strategy. Content is tailored to your industry, your status quo and your open questions.
KNOWLEDGE AND TOOLS FOR YOUR TEAM
WHAT YOUR TEAM LEARNS HERE
Our workshops and trainings cover two areas: strategic knowledge on AI Search, GEO and SEO for leadership teams who need to make informed decisions, and practical tool skills for marketing and content teams in their daily work. From Google Search Console to Ahrefs: we bring your team up to the level it needs for your strategy and its implementation.
WORKSHOPS
- SEO/GEO BASICS, INTERMEDIATE & ADVANCED
- EDITORIAL AI WORKSHOP
- TECH SEO/GEO (BASICS TO ADVANCED)
- YOUTUBE SEO
- LOCAL SEO/GEO
- INDUSTRY NEWS & IMPACT ON YOUR OWN INDUSTRY
TRAININGS
- GOOGLE SEARCH CONSOLE (GSC)
- GOOGLE ANALYTICS 4 (GA4)
- GOOGLE BUSINESS PROFILES
- GOOGLE MERCHANT CENTER
- GOOGLE ADS
- GOOGLE TAG MANAGER
- SEO/GEO TOOLS (SISTRIX, SEMRUSH, AHREFS, SCREAMING FROG, SUPERMETRICS)
REAL HANDS-ON EXPERIENCE
LEARN FROM THOSE WHO DO IT EVERY DAY
Our trainers are not full-time speakers, but SEO and GEO leads who work on real accounts in parallel. You learn from current examples out of real projects, not from generic slides from three years ago.
WHO TEACHES YOU
- SENIOR SEO/GEO CONSULTANTS WITH ONGOING CLIENT RESPONSIBILITY
- HANDS-ON EXPERIENCE WITH INTERNATIONAL BRANDS AND FORTUNE 500 CLIENTS
- CURRENT KNOWLEDGE FROM REAL PROJECTS INSTEAD OF TRAINER ROUTINE
WHY IT MATTERS
- ANSWERS TO QUESTIONS THAT REALLY COME UP IN DAILY BUSINESS
- NO OUTDATED FRAMEWORK, BUT WHAT ACTUALLY WORKS RIGHT NOW
- CREDIBILITY WITH STAKEHOLDERS BECAUSE YOU SPEAK FROM REAL CASE STUDIES
WORKSHOP FORMAT
HOW DOES A WORKSHOP WITH IMPROOVE WORK?
Every company brings a different level of knowledge, different priorities and different open questions. That is why we start every workshop with a short briefing in which we capture your maturity level, your industry and your specific questions.
FORMATS
- HALF-DAY WORKSHOP (APPROX. 3 HOURS)
- FULL-DAY WORKSHOP (APPROX. 6 HOURS)
- INDIVIDUAL MODULES COMBINABLE
- CUSTOMIZED TO MATURITY LEVEL AND INDUSTRY
TARGET GROUPS
- LEADERSHIP TEAMS FOR STRATEGIC ASSESSMENT
- IN-HOUSE TEAMS FROM MARKETING AND CONTENT
- MIXED TEAMS FOR A SHARED PICTURE
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
Strategic knowledge, not buzzwordsWe explain what AI Search and GEO mean concretely for your industry.
Customised to your maturity levelEvery workshop is tailored to your team's knowledge level and open questions.
Direct guidance for practiceAt the end of the workshop you know which next steps make sense and which KPIs count.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHO ARE THE IMPROOVE WORKSHOPS SUITABLE FOR?
For marketing teams, content editors, SEO managers, executives, and everyone wanting to develop a deeper understanding of modern search strategies. We adapt the level to your prior knowledge.
WHAT TOPICS DO THE WORKSHOPS COVER?
SEO strategy, GEO and AI search, content strategy, technical SEO, paid search, and search intelligence. Each workshop can be booked individually or as part of a learning series.
CAN WORKSHOPS BE CUSTOMIZED FOR OUR COMPANY?
Yes, that is our standard approach. We work with your data, your website, and your specific questions so that the knowledge gained is directly applicable.
WHAT DO PARTICIPANTS TAKE AWAY?
Structured knowledge, practical frameworks, checklists, and templates that can be immediately integrated into daily work. Follow-up materials and a short Q&A session are available on request.
HOW DO IMPROOVE WORKSHOPS DIFFER FROM CLASSIC SEO TRAINING?
Classic training conveys theory. Our workshops combine current practical experience from real projects with the specific context of your company.
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