"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
Search Intelligence: SEO Reporting, Dashboards & Monitoring
For companies that do not want to manage SEO, GEO and AI Search on gut feeling, but on the basis of clear data, dashboards and competitive analysis.
Get Started 
MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
SEARCH INTELLIGENCE NEEDS MORE THAN A DASHBOARD
A dashboard alone does not improve search performance. The value comes when data from Google Analytics 4, SEO tools, competitive analysis and AI visibility monitoring is brought together, explained and prioritised. Our Search Intelligence management combines SEO reporting, GA4 management, Data Studio dashboards, SEO monitoring, GEO reporting and competitive intelligence.
SEO REPORTING
DASHBOARDS THAT MAKE SEARCH PERFORMANCE UNDERSTANDABLE
An SEO dashboard alone does not improve search performance. The value comes when data from Google Analytics 4, SEO tools and competitive analysis is brought together, explained and prioritised. We combine SEO reporting, Data Studio dashboards and KPI setup into a common decision-making foundation.
GOAL OF REPORTING
- MAKE SEO PERFORMANCE UNDERSTANDABLE
- CONNECT TRAFFIC, VISIBILITY AND CONVERSIONS
- DEFINE RELEVANT KPIS INSTEAD OF DATA OVERLOAD
- MAKE DECISIONS FOR NEXT MEASURES EASIER
WHAT YOU GET
- SEO REPORTING
- DATA STUDIO DASHBOARD
- GOOGLE ANALYTICS DASHBOARD
- KPI SETUP FOR SEO, CONTENT AND PERFORMANCE
AI VISIBILITY MONITORING
CONTINUOUSLY OBSERVING VISIBILITY IN AI SEARCH
AI Search is changing how brands appear in AI-generated responses. What matters is not only whether you rank, but whether your brand is visible in responses from ChatGPT, Perplexity, Gemini and Copilot and how it is described. GEO reporting and AI visibility monitoring make these developments measurable.
GOAL OF MONITORING
- OBSERVE AI VISIBILITY
- RECOGNISE BRAND MENTIONS AND RESPONSE PATTERNS
- COMPARE COMPETITORS IN AI SEARCH
- CONTEXTUALISE GEO SIGNALS AND CONTENT DEVELOPMENTS
WHAT YOU GET
- AI VISIBILITY MONITORING
- GEO REPORTING
- AI SEARCH MONITORING
- REGULAR ASSESSMENT OF OPPORTUNITIES AND RISKS
SEO COMPETITIVE ANALYSIS
BETTER UNDERSTANDING WHY COMPETITORS BECOME VISIBLE
Competitors move, new providers gain visibility and SERP structures change. Competitive intelligence makes these movements visible and helps to recognise opportunities and risks early, before they affect your own performance.
GOAL OF THE ANALYSIS
- CONTINUOUSLY OBSERVE RELEVANT COMPETITORS
- UNDERSTAND VISIBILITY CHANGES
- IDENTIFY CONTENT AND KEYWORD OPPORTUNITIES
- MAKE MARKET MOVEMENTS ACTIONABLE FOR DECISIONS
WHAT YOU GET
- SEO COMPETITIVE ANALYSIS
- COMPETITIVE INTELLIGENCE REPORTS
- MARKET AND CONTENT OBSERVATION
- ACTION RECOMMENDATIONS FOR SEO, GEO AND CONTENT
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
A shared data foundationSEO, GEO, analytics, competitors and AI visibility are brought together in understandable reporting.
Better prioritisationTeams see more quickly which developments are relevant and which measures make sense next.
Earlier response to market changesCompetitors, technical risks, content opportunities and AI search developments are continuously monitored.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT IS SEO REPORTING?
SEO reporting makes the connection between search performance and business results visible. We connect data from Google Analytics 4, Google Search Console, rank tracking, and competitive monitoring into a unified dashboard that shows not just what happened, but why — and what to do next.
DO YOU ALSO BUILD DATA STUDIO DASHBOARDS?
Yes. Looker Studio (formerly Google Data Studio) is a central tool in our reporting work. We build custom dashboards that bring together your KPIs, search visibility, competitive comparisons, and traffic sources in a clear overview.
DO YOU ALSO SUPPORT WITH GOOGLE ANALYTICS 4?
Yes. GA4 management is part of our Search Intelligence management. We review the setup, configure missing conversions, clean up faulty events, and ensure your data is reliable as a decision-making basis.
WHAT DOES AI VISIBILITY MONITORING INCLUDE?
AI visibility monitoring checks how visible your brand is in generative search systems such as ChatGPT, Perplexity, Gemini, and Google AI Overviews. We measure brand mentions, citations, and topical presence to make AI search measurable as a channel.
HOW OFTEN IS THE REPORTING UPDATED?
That depends on the setup. Typically, rankings and visibility data are updated weekly, traffic and conversion data daily — all in a dashboard you can access at any time. Monthly reviews summarize the most important developments.
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TRACKING & ANALYTICS
GA4 SETUP
Set up privacy-compliant tracking correctly: GA4, GTM, conversion tracking and server-side tagging as a reliable data foundation.
Learn more ONGOING MANAGEMENTMANAGED SEO & GEO
Monthly SEO, content and GEO management — strategy, on-page and AI visibility as a continuous partnership.
Learn moreLET'S ARCHITECT YOUR SEARCH DOMINANCE.
Ready to transform your search ecosystem into a high-converting authority? Our senior architects are ready to audit your presence.