"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
Video SEO Management & YouTube SEO
Video content is seen not only on YouTube but also in Google Search, Google Discover and AI-based search results. We analyse existing video content, optimise metadata, check technical video SEO signals and develop a prioritised video content roadmap.
Get Started 
MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
VIDEO SEO STARTS AFTER PUBLICATION
Many videos are well produced but poorly discoverable. Metadata is not optimised, chapters are missing, thumbnails are generic, Video Schema is not implemented and playlists are not managed strategically. We systematically review existing video content, identify optimisation potential and develop a concrete action plan. The result is a clear roadmap so your videos are better found and clicked on YouTube, Google Search and AI Search.
YOUTUBE SEO
ARE YOUR VIDEOS BEING FOUND ON YOUTUBE AND IN GOOGLE?
YouTube is the second largest search engine in the world. At the same time, YouTube videos appear in Google Search, Google Discover and AI Overviews. For this to work, videos require optimised titles, descriptions, tags, thumbnails, chapters and a well-considered playlist structure.
GOAL OF OPTIMISATION
- IMPROVE YOUTUBE RANKING
- SHARPEN TITLES AND DESCRIPTIONS
- OPTIMISE CHAPTERS AND PLAYLISTS
- DEFINE KEYWORD PRIORITIES FOR YOUTUBE AND GOOGLE
WHAT YOU GET
- YOUTUBE SEO ANALYSIS OF EXISTING VIDEOS
- RECOMMENDATIONS FOR TITLES, TAGS AND THUMBNAILS
- CHAPTER AND PLAYLIST OPTIMISATION
VIDEO SCHEMA AND INDEXATION
ARE YOUR VIDEOS TECHNICALLY CORRECTLY PREPARED FOR GOOGLE SEARCH?
For videos to appear in Google Search, Google Discover and AI Overviews, it is not enough to publish them on YouTube. Google needs structured signals to correctly classify videos and display them as Video Rich Results.
GOAL OF THE ANALYSIS
- IMPLEMENT VIDEO SCHEMA MARKUP
- CREATE AND SUBMIT VIDEO SITEMAP
- ENSURE GOOGLE VIDEO INDEXING
- PREPARE VIDEO RICH SNIPPETS
WHAT YOU GET
- VIDEO SCHEMA REVIEW AND RECOMMENDATIONS
- VIDEO SITEMAP CHECK OR CREATION
- INDEXATION ANALYSIS FOR GOOGLE VIDEO SEO
VIDEO CONTENT STRATEGY
WHICH VIDEO CONTENT GIVES YOU LONG-TERM VISIBILITY?
Video content that is not strategically planned is rarely found. Many companies produce videos without a clear keyword basis and without knowing whether their content matches actual search queries.
GOAL OF THE PLANNING
- VIDEO CONTENT STRATEGY BASED ON SEARCH DATA
- PRIORITISE EXISTING VIDEOS BY POTENTIAL
- IDENTIFY NEW VIDEO TOPICS FOR YOUTUBE AND GOOGLE
- CONNECT VIDEO MARKETING WITH SEO
WHAT YOU GET
- PRIORITISED VIDEO CONTENT ROADMAP
- KEYWORD ANALYSIS FOR VIDEO TOPICS
- RECOMMENDATIONS FOR VIDEO FORMATS, TOPICS AND TIMING
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
Video content that gets foundYour videos become better discoverable on YouTube, Google Search and AI Search.
No guessing, just prioritisationInstead of touching everything at once, we first work on the levers with the greatest impact on YouTube ranking and Google Video SEO.
Video as a strategic search assetWe connect Video SEO, video content strategy and technical SEO into a coherently aligned approach.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT IS VIDEO SEARCH MANAGEMENT?
Video search management covers the complete optimization of video content for search systems: YouTube SEO, video schema markup, optimization for Google video results, and increasingly for AI-powered search.
WHY IS YOUTUBE SEO IMPORTANT FOR BUSINESSES?
YouTube is the second largest search engine in the world after Google. Videos that rank well there also appear in Google search results and significantly increase overall brand visibility.
WHAT FACTORS INFLUENCE VIDEO RANKINGS IN SEARCH?
Title, description, tags, chapters, engagement signals (views, watch time, likes), thumbnails, video schema markup on the website, and the topical authority of the channel are the most important ranking factors.
HOW IS VIDEO CONTENT OPTIMIZED FOR AI SEARCH SYSTEMS?
We optimize transcripts for citability, structure videos with clear arguments and answers, and ensure content also appears as a source in AI overviews.
WHAT IS THE DIFFERENCE BETWEEN VIDEO SEO AND VIDEO CONTENT MARKETING?
Video content marketing focuses on storytelling and reach. Video SEO optimizes that this content is also found and served by search engines.
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