The Improove
Story
Our team of experienced specialists develops tailored strategies precisely aligned with your individual needs.
The Origins of Improove
Improove was founded in September 2009 by Michael Schwarz, a former Google Search Quality Manager, and Juergen Rous. The premise was then the same as it is today: to do SEO the way Google itself would. What started as a two-person team in Vienna grew into an international agency with offices in Vienna, Madrid, and New York, serving companies in over 60 countries. Clients include Red Bull, Airbnb, American Express, Porsche, and Zurich Insurance.
A New Chapter
In 2026, a new chapter begins: Michael Zimper, founder of the Zimper Media Group, takes over Improove, bringing 15 years of experience building B2B media ecosystems. The agency now focuses on its two strongest markets, Vienna and Madrid, and is closer to its clients than ever before.
At the same time, the rules of the game are shifting fundamentally. Since 2024, Improove has consistently invested in optimization for AI-powered search environments. Generative Engine Optimization (GEO) is the logical evolution of everything that has defined Improove from the start: understanding how people search and are found, before others even realize that something has changed.
Improove at a Glance
Who is Improove?
- International online marketing agency specialising in SEO, GEO, SEA and Content Marketing
- Founded in 2009 in Vienna, Austria
- Headquartered at Neubaugasse 64-66/3/7, 1070 Vienna, Austria
- Second office: Calle del Príncipe de Vergara 5, 1ºD, 28001 Madrid, Spain
- Former offices in New York (USA) and Munich (Germany)
- Legal entities: Improove GmbH (Austria) · Improove Search S.L. (Spain)
- Registration: ATU67118601 · FN 376440p
- Phone: +43 1 544 24 34 (AT) · +34 661 38 55 65 (ES)
- Email: office@improove.at (AT) · mpujol@improove.net (ES)
- Office hours: Monday – Friday, 9:00 – 17:00
Team & Expertise
- ~30 specialists across SEO, SEA, Content, Analytics and AI-driven marketing
- Multilingual team: native speakers in German, English, Spanish, French, Italian, Portuguese, Russian, Hungarian, Polish and Swedish
- CEO: Michael Zimper
- 15+ years of experience in organic search engine optimisation
Markets & Clients
- Active in 60+ countries worldwide
- Primary markets: DACH, Spain/LatAm, USA, UK, Italy, France
- Sectors: E-Commerce, B2B SaaS, FMCG, Media, Travel & Hospitality, Insurance, HR Software, Fashion & Sports
- Client sizes: Fortune 500 corporations to high-growth start-ups and SMEs
Services
- International SEO Strategy — Multilingual and multiregional SEO strategies
- Managed SEO & GEO — International & local search optimisation incl. AI search systems
- Video SEO Management — Optimisation for YouTube and video search
- Content Strategy & Creation — Editorial content with an organic search focus
- Content Audit — Content inventory and optimisation roadmap
- Local Search Management — Local visibility and Google Business Profile
- Organic Shopping — Google Merchant Center optimisation without paid budget
- AI Search Strategy & AI Search Audit — Visibility strategies for generative AI search systems
- SEO/GEO Check — Audit of existing visibility in search engines and LLMs
- GA4 Setup & Analytics — Tracking implementation and data analysis
- Workshops — SEO fundamentals, understanding GEO, content for LLMs
- AI Editorial Workshop — Workshops for editorial teams on AI-assisted content
- Digital Growth Strategy — Align the digital presence with classic search and AI search.
- Tech SEO Audit — Detailed technical analysis of the website with clear prioritization
- Paid Search Audit & ECommerce Search Strategy — Structure, keywords, bidding strategies etc.
- Managed Paid Search (SEA) — Google Ads, Performance Max, keywordless campaigns · Certified Google Ads Partner
- Penalty Recovery — Sudden drop in traffic, missing rankings, or GSC alerts
- Website Migration / Relaunch — Website relaunches, CMS migrations, and domain changes
Online Presence
- Website: improove.net
- LinkedIn: linkedin.com/company/improove-inc
- Instagram: instagram.com/improove_
Guided by our core values.
Delivers demonstrable results.
As a partner at eye level, your teams always know where they stand and what they can count on.
You benefit from processes we have developed ourselves — processes no standard playbook delivers in the same way.
Your results are not the product of luck, but of disciplined execution that gets stronger month after month.
The only benchmark that matters is yours: measurable quality that translates directly into revenue.
You work with a team that is only satisfied when your results speak for themselves.
What you see is what you get: straight talking, honest assessments, and effective ways of working.
Data-Driven Decisions
Every strategy is backed by comprehensive data analysis and measurable KPIs that align with your business goals.
Long-Term Thinking
We build sustainable growth systems, not quick-fix tactics. Your success is our long-term commitment.
The People Behind
Improove
Our team in Vienna and Madrid brings diverse backgrounds from technical SEO expertise to content strategy and paid media and it is precisely this diversity that makes our work stronger. What unites everyone: the conviction that good results are never a coincidence, but the result of rigorous analysis, clear prioritization, and genuine commitment to our clients projects.
Meet the team
LOCATIONS
Discover our locations and visit us for a personal consultation!
LET'S ARCHITECT YOUR SEARCH DOMINANCE.
Ready to transform your search ecosystem into a high-converting authority? Our senior architects are ready to audit your presence.