MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: Layenberger
Layenberger: 30% Growth in Just 90 Days
Layenberger grew organic traffic by 30% in just 90 days.
Initial Situation
The Challenge
Layenberger's products in Google Merchant Center were not capitalising on their visibility potential. Unoptimised product titles, descriptions and missing structured data were leaving valuable Shopping impressions unrealised.
Unoptimised Product Feeds
Product titles, descriptions and structured data failed to capture search intent in Google Merchant Center — valuable Shopping impressions were being missed.
Visibility Gap Against Competitors
Non-optimised products were losing clicks to competitors with better-optimised Shopping feeds — at identical ad spend levels.
The Methodology
Strategic Architecture
01
Merchant Centre Analysis
Identification of optimisation potential for product pages in Google Merchant Centre.
02
Potential Analysis
Identification of products with the highest optimisation potential for traffic and conversions.
03
Product Optimisation
Adjustments to product descriptions, titles and SEO elements such as structured data.
04
Monitoring & Improvement
Ongoing monitoring of optimised product performance and derivation of further measures.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
+30% GROWTH IN JUST 90 DAYS
90 Tage TIME TO RESULTS
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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