MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: Red Bull
Red Bull: Doubling Global Traffic & Cost Reduction
How Red Bull doubled global traffic in 3 years with international SEO strategy.
Initial Situation
The Challenge
Red Bull faced the challenge of strengthening its global digital presence and unlocking untapped traffic potential. Lack of coordination between local markets and global criticism of Red Bull's products were threatening brand visibility in key markets.
Fragmented Country Markets
Untapped traffic potential due to insufficient coordination between Red Bull country teams — no unified technical standard across markets.
Negative Press Coverage
Global criticism of Red Bull products threatened organic visibility and required a targeted negative keyword coverage strategy.
The Methodology
Strategic Architecture
01
Centralised SEO Strategy
Unification of domain architecture and technical setup across all country markets.
02
Content Strategy
Global content with local fine-tuning and landing pages to cover negative keywords.
03
Link Strategy
Optimisation of internal and external links for a coherent global authority.
04
Quality Assurance
Introduction of a five-stage system to ensure high-quality content across all markets.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
+100% TRAFFIC GROWTH IN 3 YEARS
80% COST REDUCTION IN SEO
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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