MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: Personio
Personio DACH: SEO Growth & Lead Generation
B2B SaaS SEO in the DACH region: how Personio grew organically and generated leads.
Initial Situation
The Challenge
Personio struggled with low visibility — the brand and its product range were not reaching enough potential users in the DACH market. Additionally, the Personio blog had low traffic and poor content quality, meaning the content failed to stand out in a competitive HR software landscape.
Low Brand Visibility
The brand and its product range were not reaching enough potential users — organic growth stagnated despite a strong product.
Weak Blog Traffic
Poor content quality caused blog articles to go unnoticed in a fiercely competitive HR software market.
The Methodology
Strategic Architecture
01
Analysis
Competitor and keyword cluster analysis including video and image analysis to identify growth opportunities.
02
Content Strategy
Creation of 200+ new TOFU articles, optimisation of existing content and conversion-focused download pages.
03
Internal Linking Strategy
Strategic linking of relevant content to improve website navigation and SEO performance.
04
Rich Snippet & CTR Optimisation
Implementation of rich snippets and CTR optimisation for more prominent, informative search results.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
+131% INCREASE IN VISIBILITY
+89% MORE ORGANIC LEADS
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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