MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: Havaianas
Havaianas: From Success to Mega-Success
How Havaianas grew revenue 9.5x over 4 years with e-commerce SEO strategy.
Initial Situation
The Challenge
Havaianas was experiencing stagnant e-commerce sales despite overall market growth of 20%. Low conversion rates and inefficient landing pages left organic traffic monetised poorly while dependency on expensive online resellers grew.
Stagnant Sales in Growing Market
Sales stagnated despite 20% market growth — a clear disconnect between product demand and digital visibility that was costing revenue.
Poor Conversion Performance
Low conversion rates and poorly structured landing pages prevented organic traffic from translating into actual revenue.
The Methodology
Strategic Architecture
01
Market Analysis & Country Identification
Identification of the most attractive European markets based on market and competitor analyses.
02
Keyword Strategy
Comprehensive keyword research to precisely address user intent in selected markets.
03
Landing Page Optimisation
Creation and optimisation of converting content for landing pages to increase conversion rates.
04
Technical SEO
Ensuring optimal website performance and indexability by search engines.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
9,5× REVENUE GROWTH OVER 4 YEARS
4 Jahre PARTNERSHIP WITH IMPROOVE
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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