MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: MANI
Targeted SEA Strategies for Increased Revenue
How targeted paid search campaigns grew ROAS 6x.
Initial Situation
The Challenge
Organic olive oil producer MANI needed to maximise online sales in the DACH region with a limited budget. Traditional keyword campaigns proved insufficient for the ambitious growth targets set by the brand.
Limited Advertising Budget
MANI needed to maximise ROAS with a constrained budget in a competitive DACH market — traditional keyword campaigns were not scaling efficiently.
Keyword Targeting Limitations
Traditional keyword-based campaigns could not efficiently reach the right audience at the scale required for meaningful revenue growth.
The Methodology
Strategic Architecture
01
Performance Max Campaigns (Pmax)
Introduction of Performance Max campaigns as the core campaign format for maximum reach.
02
User Signal SEA Strategy
Focus on user signals instead of pure keyword targeting for more precise audience targeting.
03
Efficient Budget Optimisation
Maximisation of ROAS through data-driven budget allocation and continuous campaign adjustment.
04
High-Quality Landing Pages
Support of campaigns with conversion-oriented landing pages for maximum output.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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