MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: Zürich Connect
Zurich Connect: Visibility & Featured Snippets Optimization
How Zurich Connect won featured snippets and grew non-branded traffic by 200%.
Initial Situation
The Challenge
Zurich Connect wanted to shift organic traffic from branded to non-branded queries while winning prominent Featured Snippet positions for insurance-related Austrian search terms. The website relaunch had to be executed without incurring traffic losses.
Branded Traffic Dominance
73% of organic traffic came from brand queries — enormous growth potential in non-branded keywords was going unused.
No Featured Snippet Strategy
No systematic approach for capturing position-zero placements in a highly competitive Austrian insurance market.
The Methodology
Strategic Architecture
01
Content Strategy
Creation and optimisation of 24 blog articles, including top rankings for 'Auto ummelden Österreich'.
02
Landing Page Optimisation
Optimisations for insurance calculator pages and A/B testing between buttons and links.
03
Technical Optimisations
Improved website architecture and development of a comprehensive relaunch roadmap.
04
Rich Snippet Integration
Articles such as 'Moped anmelden Österreich' appeared prominently in rich snippets for significantly higher CTR.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
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