MANI
Revenue growth with targeted SEA
6× RETURN ON AD SPEND
+240% REVENUE GROWTH VIA SEA
Case Study: MUTUA MADRILEÑA
Mutua Madrileña: SEO Leadership in the Insurance Sector
Mutua Madrileña is Spain's leading Non-Life insurer, with a 31% market share and more than 18 million policyholders. They wanted to consolidate their digital leadership, starting from page 2 of Google for their most profitable keywords.
Initial Situation
The Challenge
Mutua Madrileña needed to consolidate its digital transformation in a highly competitive market. The goal: reach the Top 3 for the business's most important keywords (car, home, and motorbike insurance) and lead in the new AI search environments too.
Position Far Below Potential
'Seguro de coche' (car insurance) ranked position 18 on Google in 2019 — far below the brand's real potential.
New Verticals and AI Presence
Need to open new verticals (Mutuactivos, life insurance) and build presence in AI-based search engines.
The Methodology
Strategic Architecture
01
Technical SEO Optimization
SSR, web rendering, structured data markup, and continuous Core Web Vitals improvement.
02
Content Strategy
Launch of Mutua Editorial and Ultra Quality Content (UQC), adding 103,000+ extra clicks per year from the editorial project alone.
03
Linkbuilding and AI Optimization (GEO)
47 articles on high-authority domains + positioning in Google AI Overview and LLMs, achieving #1 in mentions against all insurance competitors.
Performance Data Measurable ROI.
Measurable ROI.
Engineered Growth.
+144% INCREASE IN ORGANIC VISIBILITY (7 YEARS)
€2.4M ANNUAL VALUE OF TOP-3 SEO TRAFFIC
THE PROOF OF OUR SUCCESS.
We go beyond traditional online marketing, focusing on transparency, tailored results, and unparalleled service.
ZÜRICH CONNECT
Double visibility & conquer featured snippets
+200% NON-BRANDED TRAFFIC GROWTH
15+ FEATURED SNIPPETS WON
RED BULL GERMANY
Digital leadership in wakeboard category
Top WAKEBOARD CATEGORY GERMANY
#1 RANKING FOR CORE KEYWORDS
Ready to dominate your market?
Stop guessing. Start growing. Our experts analyse your search presence and develop your path to dominance.
FREE AUDITLET'S ARCHITECT YOUR SEARCH DOMINANCE.
Ready to transform your search ecosystem into a high-converting authority? Our senior architects are ready to audit your presence.