Targeted SEA Strategies for Increased Revenue

Find out how our innovative SEA approaches, including keywordless search and signal-based campaigns, led to significant revenue growth. With high-quality landing pages, we transform every euro spent into measurable success.

Mani_CASESTUDY

Successful sales increase through signal-based SEA campaigns

Challenge

The organic olive oil producer MANI was faced with the task of increasing online sales in the DACH region with a limited budget. The goal was to maximize sales and acquire new customers through Google Ads.

Solution

By introducing Performance Max campaigns (Pmax) with a focus on user signals instead of pure keyword targeting, an innovative SEA strategy was developed. These signal-based campaigns were particularly successful because they were supported by high-quality landing pages.

Ergebnis

ROI increase

The return on ad spend (ROAS) reached six times the advertising expenditure.

Significant increase in sales

Sales were measurably increased through the signal-based approach.

Efficient budget utilization

The optimization resulted in maximum output with minimal input.

Key to success

The mix of modern campaign management, data-driven targeting and convincing content on the landing pages.