SEO strategy for Red Bull Germany

SEO strategy for Red Bull Germany Improove developed and implemented a comprehensive SEO strategy for Red Bull Germany to increase digital visibility around the Red Bull Wake Capital event in Hamburg. The measures included: Measures Keyword and topic research Identification of 8 SEO-relevant topics for wakeboard content, such as “Best wakeboard spots in Germany” and […]

Red Bull: Doubling Global Traffic & Cost Reduction

International SEO strategy for Red Bull Improove developed a central SEO strategy for Red Bull to strengthen its global digital presence, exploit traffic potential and optimize collaboration between local markets. The measures included: Challenges Optimize Traffic Channels Unused traffic potential due to lack of communication between Red Bull countries. Linguistic and cultural differences Lack of […]

Targeted SEA Strategies for Increased Revenue

Successful sales increase through signal-based SEA campaigns Challenge The organic olive oil producer MANI was faced with the task of increasing online sales in the DACH region with a limited budget. The goal was to maximize sales and acquire new customers through Google Ads. Solution By introducing Performance Max campaigns (Pmax) with a focus on […]