"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
GEO Agency for Visibility in AI Search
AI is changing how brands are found, compared and recommended. Visibility no longer depends only on classic rankings, but also on entities, brand signals, content architecture and mentions in AI responses. We develop the strategic foundation for Generative Engine Optimization.
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MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
AI VISIBILITY STARTS WITH CLEAR SIGNALS
AI Search is changing how people search for information, compare providers and perceive brands. We help you understand how your brand appears today in generative search systems and which signals need to be built to become more visible in the future. Our GEO consulting starts precisely there. We examine how your brand appears in AI search systems, search results and relevant sources, which competitors are mentioned more frequently and which signals are missing. The result is an AI Search Strategy that connects content architecture, entity building and brand signals.
AI VISIBILITY ANALYSIS
HOW VISIBLE IS YOUR BRAND IN AI RESPONSES?
AI Search changes the question of how brands are found. It is no longer enough to look at classic rankings alone. What matters is whether your brand appears in AI-generated answers, how it is described and which competitors appear more frequently as relevant providers, sources or solutions. We analyse your current AI visibility, examine relevant search scenarios and compare which brands, sources and content are preferred in generative answers. This creates a clear picture of where you stand today and which gaps need to be closed.
GOAL OF THE ANALYSIS
- ASSESS AI VISIBILITY
- IDENTIFY COMPETITORS IN AI RESPONSES
- UNDERSTAND RELEVANT SOURCES AND MENTIONS
WHAT YOU GET
- AI SEARCH AUDIT
- AI COMPETITOR ANALYSIS
- VISIBILITY COMPARISON WITH COMPETITORS
- SWOT ANALYSIS WITH CONCRETE PRIORITISATIONS
ENTITY SEO & BRAND SIGNALS
ENTITY SEO AND BRAND SIGNALS
Generative search systems need to understand what your brand stands for, which topics it covers and why your content is trustworthy. This requires clear entities, consistent brand signals and solid connections between brand, topics, services, authors and sources. We examine which entity signals are already in place, where inconsistencies arise and how your brand can be better built through the website, content, structured data, external mentions and topical authority.
GOAL OF THE ANALYSIS
- CONNECT BRAND AND TOPICS MORE CLEARLY
- MAKE TRUST AND AUTHORITY MORE VISIBLE
- IDENTIFY INCONSISTENCIES IN BRAND SIGNALS
WHAT YOU GET
- ENTITY OPTIMIZATION RECOMMENDATIONS
- BRAND SIGNAL ASSESSMENT
- REQUIREMENTS FOR WEBSITE, CONTENT AND EXTERNAL SOURCES
CONTENT ARCHITECTURE FOR AI SEARCH
STRUCTURING CONTENT SO AI SYSTEMS CAN UNDERSTAND IT
AI visibility does not come from individual blog posts. It requires a content architecture that cleanly connects topics, services, questions, proof points and authority. Content must not only rank, but be usable as a reliable foundation for AI responses. We examine which content is missing, which pages need better connections and which topic clusters can position your brand more strongly in AI Search. The result is a concrete implementation plan for content, structure and signals.
GOAL OF CONTENT ARCHITECTURE
- DEFINE TOPIC CLUSTERS
- IDENTIFY CONTENT GAPS
- COVER AI-RELEVANT QUESTIONS
- CONNECT CONTENT WITH BRAND AND ENTITIES
WHAT YOU GET
- CONTENT ARCHITECTURE FOR AI SEARCH
- PRIORITISED TOPICS AND PAGES
- RECOMMENDATIONS FOR CONTENT UPDATES AND NEW CONTENT
- IMPLEMENTATION PLAN FOR TEAMS AND PARTNERS
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
Better AI Search DecisionsYou understand where your brand is visible today and which signals are missing for generative search systems.
Stronger Brand AuthorityEntities, brand signals and content structures are planned so your brand is more clearly classified.
Concrete Implementation PlanTeams receive a roadmap for content, structure, entity building and AI visibility optimisation.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT DOES A GEO AGENCY DO?
A GEO agency helps businesses become more visible and understandable for generative search systems. This includes AI search analyses, entity SEO, content architecture, brand signals, competitive analyses, and a strategy for how the brand can be better recognized in AI responses.
WHAT IS GENERATIVE ENGINE OPTIMIZATION?
Generative Engine Optimization (GEO) describes the optimization of brands, content, and signals for generative search systems. The goal is for AI systems and Large Language Models (LLMs) to better understand a brand, its topics, and its expertise, and to include it in relevant answers.
WHAT IS THE DIFFERENCE BETWEEN SEO AND GEO?
SEO focuses primarily on visibility in classic search results. GEO expands this view to AI responses, LLMs, and generative search systems. What counts here is not just rankings, but also entities, sources, brand signals, content architecture, and topical authority.
WHY ARE ENTITIES IMPORTANT FOR AI SEARCH?
Entities help search systems clearly recognize brands, persons, services, topics, and relationships. The clearer these signals are built, the better AI systems can understand what a brand is relevant for.
WHAT DOES AN AI COMPETITOR ANALYSIS INCLUDE?
An AI Competitor Analysis shows which competitors appear more frequently in AI responses, which topics they occupy, which sources are used, and which signals strengthen their visibility. From this, concrete opportunities for your own AI Search Strategy can be derived.
LET'S ARCHITECT YOUR SEARCH DOMINANCE.
Ready to transform your search ecosystem into a high-converting authority? Our senior architects are ready to audit your presence.