"The big advantage of Improove: The combination of SEO expertise and a reliable, local contact person who knows our brand and our playgrounds and acts proactively."
AI Search Audit: Visibility in LLMs
AI search systems are changing how brands are found, compared and recommended. What matters is not only whether your website ranks, but whether your brand is visible, correctly classified and understood as a relevant source in responses from ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
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MEET OUR EXPERTSSenior Architects & SEO Experts
OUR APPROACH
AI VISIBILITY NEEDS CLEAR SIGNALS, NOT JUST GOOD CONTENT
Generative search systems do not just access individual websites. They evaluate brands, entities, sources, mentions, structured data, content patterns and topical authority across different signals. Our AI Search Audit makes these signals visible. We analyse whether your brand appears in relevant AI responses, how it is described, which competitors are mentioned more frequently and which sources are used as references. The result is a clear picture of where your AI search visibility stands today and which measures have priority.
AI VISIBILITY AUDIT
HOW VISIBLE IS YOUR BRAND IN AI RESPONSES?
AI visibility cannot only be assessed through classic rankings. What matters is whether your brand is mentioned in relevant AI responses. We examine selected search scenarios, prompts and topic areas in relevant AI systems, compare your brand against competitors and analyse which providers, sources and content are preferred in generative responses.
GOAL OF THE ANALYSIS
- ASSESS AI VISIBILITY
- COMPARE COMPETITORS IN AI RESPONSES
- EXAMINE RELEVANT PROMPTS AND SEARCH SCENARIOS
- UNDERSTAND SOURCES, CITATIONS AND MENTIONS
WHAT YOU GET
- AI VISIBILITY AUDIT
- BENCHMARK AGAINST COMPETITORS
- OVERVIEW OF RELEVANT AI RESPONSES AND MENTIONS
- ANALYSIS OF CITATIONS, SOURCES AND RESPONSE PATTERNS
ENTITY SEO AND KNOWLEDGE GRAPH
IS YOUR BRAND CLEARLY UNDERSTOOD?
AI systems need to understand which brand, persons, services, topics and sources belong together. If entity signals are weak, inconsistent or not technically well supported, a brand can be incorrectly represented, incompletely or not considered at all in AI responses. We examine entity signals, knowledge graph status, structured data, schema markup, internal connections and technical readiness. This reveals whether your brand can be clearly classified by search engines and LLMs.
GOAL OF THE ANALYSIS
- ASSESS ENTITY SIGNALS
- CHECK KNOWLEDGE GRAPH STATUS
- EVALUATE STRUCTURED DATA READINESS
- IDENTIFY TECHNICAL AND CONTENT INCONSISTENCIES
WHAT YOU GET
- ENTITY SEO ANALYSIS
- KNOWLEDGE GRAPH ASSESSMENT
- STRUCTURED DATA REVIEW
- RECOMMENDATIONS FOR BRAND, TOPICS, PERSONS AND SERVICES
LLM CONTENT READINESS
IS YOUR CONTENT READY FOR GENERATIVE SEARCH SYSTEMS?
Content today must not only rank but be usable as a reliable foundation for AI responses. This requires clear topic structures, precise statements, reliable sources, internal connections, authority signals and content that answers concrete questions better than competitors. We examine whether your content architecture, landing pages, guides, proof points and brand content are clear and citable enough for LLMs. The result is a prioritised list of measures for content, structure, citations and brand signals.
GOAL OF THE ANALYSIS
- ASSESS LLM CONTENT READINESS
- IDENTIFY CONTENT GAPS AND WEAK SIGNALS
- STRENGTHEN BRAND SIGNALS AND CITATIONS
- PRIORITISE MEASURES BY IMPACT
WHAT YOU GET
- CONTENT READINESS ASSESSMENT
- RECOMMENDATIONS FOR AI-RELEVANT CONTENT
- PRIORITISED MEASURES FOR CONTENT, STRUCTURE AND SOURCES
- FOUNDATION FOR GEO STRATEGY OR AI SEARCH OPTIMISATION
Tools Used
We leverage the industry's most precise diagnostic and monitoring engines such as
SEMRUSH
AHREFS
SISTRIX
SCREAMING FROG
GSC
GA4
ADOBE ANALYTICS
BING
PIWIK PRO
WAIKAYAdvantages
Clarity on AI VisibilityYou see whether your brand appears in relevant AI responses and how it compares to competitors.
Better Signal QualityEntities, knowledge graph, structured data, citations and brand signals are systematically assessed.
Prioritised Next StepsYou receive a clear roadmap of which measures for GEO, content and AI search make sense first.
TESTIMONIALS
WHAT OUR CLIENTS SAY
"We value Improove's professional expertise and keen eye for detail and changes in the industry. Together with their strengths in research and technology, this gives us an advantage over our competitors."
"Despite strong competition in the Google Ads environment, we are able to generate high-quality inquiries through our websites. The conversion rate remains constant."
FAQs.
WHAT IS AN AI SEARCH AUDIT?
An AI search audit examines how visible and understandable your brand is in generative search systems. This includes AI visibility, brand mentions, citations, entity signals, structured data, content readiness, and a benchmark against relevant competitors.
FOR WHOM IS AN AI SEARCH AUDIT WORTHWHILE?
An AI search audit is worthwhile for companies that want to know whether their brand is visible in AI responses, LLMs, and Google AI Overviews. It is particularly relevant for brands with strong competition, complex products, multiple markets, or the goal of building GEO strategically.
WHICH SYSTEMS ARE CHECKED IN THE AUDIT?
We check relevant LLMs and AI systems such as ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. Which systems are considered in detail depends on market, target audience, and search scenarios.
WHAT DOES BENCHMARK AGAINST COMPETITORS MEAN?
We compare your AI visibility with five relevant competitors. We check which brands are mentioned in AI responses, how they are described, which sources are used, and which topics or signals strengthen their visibility.
WHAT IS THE DIFFERENCE BETWEEN AI SEARCH AUDIT AND GEO STRATEGY?
The AI search audit is an analysis of your current AI visibility and signal quality. A GEO strategy goes further and defines which content, entities, brand signals, and structures should be built. The audit shows the status and the gaps, the strategy translates them into a broader approach.
LET'S ARCHITECT YOUR SEARCH DOMINANCE.
Ready to transform your search ecosystem into a high-converting authority? Our senior architects are ready to audit your presence.