Successful SEO Strategy for Keychain

Keychain partnered with Improove to develop a comprehensive SEO strategy that would position its domain for long-term success after its launch. As a platform catering to CPG manufacturers, Keychain aimed to effectively connect with users through highly relevant search queries. Improove focused on building a robust keyword strategy, developing SEO-friendly pages, and strengthening thematic authority in a competitive market.

Key Actions

1. Content Strategy & Development

Designed an SEO-friendly website structure with clear categories, such as geo-targeted pages like "Food Manufacturers California" and product-focused pages like "Peanut Butter Manufacturers."

Created over 200 landing pages targeting high-, mid-, and long-tail keywords based on in-depth keyword research.

Built a Knowledge Base with “How-To” and “Definition” articles to address specific queries and boost organic traffic.

2. Establishing Thematic Authority

Optimized content for industry-specific terms like "Beverage Co-Packers" and "Energy Drink Manufacturers," positioning Keychain as a trusted source of information.

Improved backlink quality through strategic content outreach and collaborations with relevant industry publications.

3. Technical SEO & Local Optimization

Developed an HTML sitemap featuring over 100 indexed pages to enhance crawlability.

Optimized local pages and integrated "Near Me" queries such as "bottling companies near me" to strengthen regional visibility.

4. Performance Monitoring

Deployed tracking tools such as Ahrefs, SEMrush, and Google Search Console to monitor rankings, user behavior, and conversion rates.

Provided regular reporting and continuously refined the strategy based on performance data.

Results Achieved

One year after implementing the strategy:

245% increase in website clicks, as reported by Google Search Console data.
330% growth in impressions, significantly enhancing visibility in search results.
158% increase in conversions, driven by improved user journeys and relevant content.
34% growth in first-page keyword rankings, including competitive terms like "kombucha manufacturers."
192% growth in new users, boosting brand recognition and lead generation.

Conclusion

Through its partnership with Improove, Keychain achieved a remarkable boost in SEO performance. The combination of high-quality content, technical optimizations, and a data-driven strategy led to substantial improvements in digital visibility and laid the foundation for sustained growth in the competitive CPG industry.