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SEO Transformation for Eggs Unlimited

Discover how strategic SEO initiatives transformed the online visibility and business impact of Eggs Unlimited, a leading U.S. egg supplier.

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SEO Transformation for Eggs Unlimited

Eggs Unlimited partnered with Improove to enhance its digital presence and optimize its website for SEO. As a key B2B egg supplier serving the U.S., Mexico, Europe, and Korea, the company faced unique challenges in a competitive but underutilized SEO landscape. Improove’s strategy focused on strengthening topical authority, improving keyword rankings, and creating SEO-friendly content to support lead generation.

Key Initiatives

Content Strategy & Development

  • Audited and optimized existing landing pages with improved design, targeted keywords, and modern content.
  • Created new landing pages for local markets and SEO-friendly blog articles addressing customer queries and industry trends.
  • Developed FAQs and product pages to capture organic traffic from high-volume search queries.

Topical Authority Building

Enhanced content focusing on eggs and related topics to position Eggs Unlimited as a trusted authority.

Improved backlink profiles compared to competitors using a targeted content approach.

Local SEO & Google My Business Optimization

Optimized Google My Business (GMB) profiles for key regions, driving targeted traffic to local pages.

Created localized landing pages such as New York Eggs, contributing significantly to regional visibility.

Performance Monitoring

Implemented advanced tracking tools like SEMrush, Sistrix, and Google Analytics to measure performance.

Regular reporting on keyword rankings, user engagement, and conversion metrics.

Results Achieved

Over a One-Year Period:

  • +161% Growth in Clicks on Google Search Console (YoY).
  • +320% Increase in Impressions, reaching new heights in brand and non-brand searches.
  • +132% Growth in Conversions, generating substantial business opportunities.
  • Improved keyword distribution, with +26% Increase in First-Page Rankings, achieving the highest-ever keyword rankings.

User growth:

  • +176% New Users YoY.
  • +171% Total Users YoY.
  • Local SEO pages, such as "New York Eggs," showed remarkable success in driving regional organic traffic.

Conclusion

Eggs Unlimited experienced a significant transformation in online visibility and lead generation through a strategic SEO overhaul led by Improove. By focusing on topical authority, creating value-added content, and optimizing for local search, the company solidified its position as a trusted supplier in the egg industry. The initiatives laid a strong foundation for sustained digital growth and enhanced customer reach in multiple markets.