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Zurich Connect: Doubling Visibility & Claiming Featured Snippets

Learn how our targeted SEO efforts helped Zurich Connect double organic visibility and secure prominent positions in featured snippets. The results? A 200% increase in non-branded traffic and long-term performance improvements.

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SEO strategy for Zurich Connect

Improove developed and implemented a comprehensive SEO strategy for Zurich Connect to sustainably increase the organic visibility and performance of the website. The measures included:

Content Strategy:

Creation and optimization of blog articles:

24 articles published, another 5 in preparation.

Targeted content:

Particularly successful articles such as "Registering a car in Austria" and "Registering a car in Austria" achieved top rankings in the search results, often in the featured snippets.

Landing Page Optimization:

Focus on conversion:

Optimizations on insurance calculator pages led to improved user signals.

A/B-Testing:

Tests between buttons and links showed clear results that will be used for future optimizations.

Technical optimizations:

Technical optimizations:

Improved website architecture and fixed technical SEO issues.

Monitoring and relaunch strategy:

Development of a comprehensive relaunch roadmap with clear checklists and responsibilities.

Rich-Snippet-Integration:

Visibility in SERPs:

Articles such as "Register a moped in Austria" appeared prominently in rich snippets and thereby significantly improved the click rate.

Results in the first year:

Key Performance Indicators (KPIs):

Organic visibility doubled:

The Visibility Index rose from 1.45 to 2.9 (source: Sistrix).

Organic traffic:

145K clicks and 6.37 million impressions (July 2023 – June 2024).

Increase in non-branded traffic by 200%:

From 27% last year to 81%.

Featured Snippets:

Several articles achieved top positions, e.g. "Changeable license plates Austria".

Conclusion

Through data-driven SEO approaches, targeted content strategies and technical optimizations, Improove was able to help Zurich Connect significantly strengthen its digital presence. The relaunch was implemented with minimal traffic losses, while the long-term organic growth of the website was secured.