See how our custom SEO strategies helped L'Oréal Switzerland increase organic visibility by an impressive 313%, while securing top 3 positions with over 57,500 new keywords. A success story that highlights the power of tailored SEO in the cosmetics industry.
Improove developed and implemented a comprehensive SEO strategy for L’Oréal Switzerland / DACH to significantly increase the digital visibility and performance of the brands within the portfolio. The measures included:
Creation of over 57,500 new keywords ranking in the top 3.
IImplementation of Ultra Quality Content (UQC), optimized for maximum relevance and visibility based on Google guidelines.
Creation of more than 21 new pieces of content and translation of over 111,000 words for precise localization..
Resolution of complex hreflang issues, achieving optimal linguistic and regional targeting for the first time.
Preparation and execution of multiple migrations, including Quality Assurance, Content Gap Analyses, and Redirect Mapping..
Development and optimization of central landing pages with LPFA (Landing Page Focused Approach) to improve user experience and conversion rates.
Implementing rich snippets to increase organic visibility.
Regular meetings and close coordination with the brand and technical teams (6+ meetings per month).
Visibility in Switzerland, significantly higher than in the German market (+38%).
SEO score achieved for all major brands.
By combining data-driven SEO analysis, local optimization and technical excellence, Improove has helped L’Oréal Switzerland / DACH to sustainably strengthen its digital presence and position itself as a market leader in the region.
By combining data-driven SEO approaches, content optimization and technical excellence, Improove has helped La Sportiva sustainably strengthen its digital presence and significantly increase sales.