Learn how a customized SEO strategy significantly increased the visibility of the wakeboard category for Red Bull Germany. The event integration of Red Bull Wake Capital 2021 led to a constant increase in performance in the wakeboard segment.
Improove developed and implemented a comprehensive SEO strategy for Red Bull Germany to increase digital visibility around the Red Bull Wake Capital event in Hamburg. The measures included:
Identification of 8 SEO-relevant topics for wakeboard content, such as “Best wakeboard spots in Germany” and “Wakeboard vs Wakeskate”.
Creation of 8 articles directly related to the wakeboard topic and feedback from Red Bull athletes.
Integration of quotes and tips from the athletes to make the content unique and authentic.
Post-processing of the articles with event recap videos, images and text links.
Adding sections that refer to the event, such as “Experience Red Bull Wake Capital live in Hamburg!”.
Linking of event pages and relevant content to increase visibility.
Integration of event highlights into existing articles, such as the inclusion of Timo Kapl's winning
run in the story about the best wakeboarders.
Cross-linking and customization to reinforce the Red Bull character of the content.
of the wakeboard category according to Google Search Console data.
through event integration and optimized content.
Constant improvement in visibility after the event.
Through a combination of data-driven SEO analysis, strategic content creation and close integration of events, Improove was able to help Red Bull Germany significantly strengthen its digital presence in the wakeboarding segment. The wakeboard category established itself as a key area within Red Bull's online presence.