Red Bull: Doubling Global Traffic & Cost Reduction

Discover how Red Bull, with a centralized and strategically planned SEO strategy, doubled its global brand visibility and achieved an impressive 80% coverage of negative keywords. Additionally, digital marketing efficiency was significantly improved.

Redbull

International SEO strategy for Red Bull

Improove developed a central SEO strategy for Red Bull to strengthen its global digital presence, exploit traffic potential and optimize collaboration between local markets. The measures included:

Challenges

Optimize Traffic Channels

Unused traffic potential due to lack of communication between Red Bull countries.

Linguistic and cultural differences

Lack of knowledge about the specific target markets and their characteristics

Negative Reporting

Tackling global criticism of Red Bull products.

Solution Approach

Centralized SEO strategy

Standardization of domain architecture and technical setup.

Content Strategy

Global content with local fine-tuning, tailored landing pages to cover negative keywords.

Link Strategy

Internal and external links optimized.

Quality Assurance

Introduction of a five-tier system to ensure high-quality content.

Results

Doubling of traffic within three years

Over 55 million users per year.

Coverage of 80% of negative keywords

RedBull.com now owns the majority of these search results.

Efficiency Improvement

Massive cost savings through reduced project management times and improved international coordination.

Long-term cooperation

Successful partnership with over 15 countries for more than 8 years.

Conclusion

Through a targeted combination of global approach and local adaptation, Improove helped Red Bull to significantly increase its visibility and establish more efficient cooperation between markets. The focus on data-driven strategies and overcoming local challenges led to sustainable success.