Discover how our tailored SEO strategy helped Personio achieve a 3x increase in visibility and a 113% boost in keyword rankings in the DACH region – a true success story in HR software.
Personio struggled with challenges such as low visibility as the brand and its product range were not reaching enough potential users. In addition, Personio's blog had low traffic and the content quality was low, which meant that the content was not sufficiently differentiating itself from the competition. Improove developed a tailor-made SEO strategy for Personio Germany, UK, Netherlands, Spain, Italy and Switzerland, but only the measures and results for the German market are presented here.
Competitive analysis including keyword gap analysis to identify high-traffic URLs and keywords of the competition
Keyword Cluster Analyse
Video and Images Analysis
Creation of over 200 high-quality new articles (TOFU content).
Optimization of over 60 existing articles.
Ongoing content updates to achieve best positions.
Optimizing download pages to directly
influence MQL / SQLs (MOFU Content)
Creation of new downloadable content.
Content optimization of product pages including new mock-ups (TOFU content)
Ongoing trend analysis to always be one step ahead of the competition.
Improve website navigation and SEO performance by linking relevant content.
Through the targeted implementation of rich snippets, the search engine results for Personio are made more noticeable and informative. This improves the click-through rate (CTR) and increases the reach for relevant search queries.
Improving the click rate through targeted measures to make search results more attractive
Clicks & +85% Impressions Traffic increase of the last 3 months Y-o-Y
Increasing Visibility
Increase in keyword rankings in the blog area, >10% of them (13K keywords) in top 3
User Increase
Featured Snippets
Increase in MQLs
By combining data-driven SEO measures, targeted content optimizations and increased visibility in search results, Improove was able to help Personio sustainably expand its digital presence and establish itself as one of the leading brands in the German market.