See how precise optimizations in Google Merchant Center led to over 30% growth in just 90 days. Clicks on optimized products increased by 42%, resulting in sustainable success and a clear competitive advantage in the food industry.
Improove helped Layenberger achieve significant growth in organic and paid search through targeted optimizations in Google Merchant Center. The measures included:
Identification of optimization potential on product pages.
Identify the products with the highest optimization potential for traffic and conversions.
Adjustments to product descriptions, titles and SEO elements (e.g. structured data).
Continuous monitoring of the performance of optimized products and derivation of further optimizations.
Integration of the brand name "Layenberger" and specific product details.
Providing clear unique selling points and relevant information.
Recommendation of images with real people for a stronger emotional appeal.
Growth of over 30% for optimized products.
Optimized products recorded an increase of +42% compared to non-optimized products.
Performance increase of +9%, while non-optimized products showed a negative development.
Through data-driven optimization of the Google Merchant Center and a focus on improving product visibility, Improove helped Layenberger significantly increase its performance in the online market. The results underline the potential of targeted optimizations for sustainable growth.