Discover how a comprehensive international SEO strategy accelerated Airbnb's growth in European markets, achieving an impressive 6x SEO growth rate within one year.
Improove developed and implemented an effective international SEO strategy to strengthen Airbnb's digital presence in Europe and position the company against local competitors. Key actions included:
Launching localized domains for international markets to avoid cannibalization by the US-focused main domain.
Conducting localized keyword research and implementing content tailored for different languages.
Creating millennial-friendly travel guides for popular destinations such as Williamsburg in New York and Soho in London to drive target audiences into the booking funnel.
The SEO strategy delivered impressive organic reach improvements:
Through rapid international implementation and targeted content optimization, Improove positioned Airbnb as a leading global booking platform, driving growth well beyond its home market.