Learn how our targeted SEO strategies helped Havaianas double organic revenue every year, leading to a 9.5x increase in sales over four years – including top 3 rankings in six major European markets.
In 2017, Havaianas faced several eCommerce challenges:
Improove developed a customized SEO strategy to significantly strengthen Havaianas’ digital presence and increase organic sales:
Identification of the most attractive markets in Europe based on market and competitor analyses.
Comprehensive keyword research to specifically address user intent in the selected markets.
Creating and optimizing converting content for landing pages to achieve a better user experience and higher conversion rates.
Ensuring optimal website performance and indexability by search engines.
The implemented measures led to a remarkable increase in performance:
Organic sales doubled annually due to improved SEO rankings.
Ninefold increase in sales (x9.5).
Visibility in the top 3 search results in six of the strongest European markets.
Through a data-driven SEO strategy and targeted content optimization, Havaianas was able to significantly improve its market position in e-commerce. The strategic collaboration with Improove made it possible to leverage unused potential, maximize ROI and achieve sustainable growth.