Descubre cómo una estrategia SEO centralizada y bien estructurada permitió a Red Bull duplicar su visibilidad global, mejorar su eficiencia en marketing digital y cubrir el 80% de las palabras clave negativas, consolidando su posicionamiento online.
Improove developed a central SEO strategy for Red Bull to strengthen its global digital presence, exploit traffic potential and optimize collaboration between local markets. The measures included:
Unused traffic potential due to lack of communication between Red Bull countries.
Lack of knowledge about the specific target markets and their characteristics
Tackling global criticism of Red Bull products.
Standardization of domain architecture and technical setup.
Global content with local fine-tuning, tailored landing pages to cover negative keywords.
Internal and external links optimized.
Introduction of a five-tier system to ensure high-quality content.
Over 55 million users per year.
RedBull.com now owns the majority of these search results.
Massive cost savings through reduced project management times and improved international coordination.
Successful partnership with over 15 countries for more than 8 years.
Through a targeted combination of global approach and local adaptation, Improove helped Red Bull to significantly increase its visibility and establish more efficient cooperation between markets. The focus on data-driven strategies and overcoming local challenges led to sustainable success.