Discover how a well-executed website migration ensured seamless SEO performance for UseBounce, a global luggage storage service that helps travelers securely store their bags while exploring over 15,000 locations worldwide.
UseBounce, a leading luggage storage platform serving millions of travelers worldwide, faced the critical task of migrating its website without compromising its established SEO performance. Improove supported UseBounce during the migration phase, ensuring technical and SEO aspects were carefully managed to minimize risks and preserve the site’s visibility.
Comprehensive URL Mapping:
Leveraged the migration sheet to map existing URLs to new ones, ensuring all content was correctly redirected.
Redirect Strategy:
Implemented precise 301 redirects to maintain SEO equity and prevent traffic loss.
Visibility Analysis:
Utilized Sistrix to benchmark pre- and post-migration visibility metrics.
Content Integrity:
Ensured all high-performing pages were migrated with no loss of content quality or structure.
Meta Data Review:
Audited and transferred meta titles, descriptions, and header tags to retain rankings.
Indexability Assurance:
Verified that all new URLs were crawlable and correctly indexed.
Crawling Analysis:
Conducted in-depth crawls to identify and resolve issues like broken links or redirect loops.
Post-Migration Tracking:
Monitored SEO performance via Sistrix and analytics tools to detect any drops in visibility or traffic.
Iterative Adjustments:
Made refinements based on real-time data to optimize the site's post-migration performance.
Smooth Transition:
The migration was completed without any significant loss in organic traffic or rankings.
Improved Visibility:
Post-migration Sistrix data indicated a steady improvement in the site's search visibility.
Preserved SEO Value:
Effective redirects and careful planning ensured existing rankings and traffic were maintained.
The collaboration between UseBounce and Improove ensured a successful website migration that safeguarded SEO performance while setting the stage for future growth. Through meticulous preparation, technical expertise, and continuous monitoring, UseBounce achieved a seamless transition that reinforced its position as a trusted service for travelers worldwide.