{"id":7751,"date":"2024-12-11T09:46:08","date_gmt":"2024-12-11T08:46:08","guid":{"rendered":"http:\/\/beta2.improove.net\/case-studies\/zurich-connect-doubling-visibility-claiming-featured-snippets\/"},"modified":"2025-02-19T06:30:18","modified_gmt":"2025-02-19T06:30:18","slug":"zurich-connect-como-duplicamos-su-visibilidad-y-conseguimos-fragmentos-destacados-en-google","status":"publish","type":"portfolio","link":"https:\/\/improove.net\/es\/case-studies\/zurich-connect-como-duplicamos-su-visibilidad-y-conseguimos-fragmentos-destacados-en-google\/","title":{"rendered":"Zurich Connect: c\u00f3mo duplicamos su visibilidad y conseguimos fragmentos destacados en Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7751\" class=\"elementor elementor-7751 elementor-6610\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2f5c4 e-flex e-con-boxed e-con e-parent\" data-id=\"2f2f5c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-44a6130 e-con-full e-flex e-con e-child\" data-id=\"44a6130\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d532e37 e-con-full e-flex e-con e-child\" data-id=\"d532e37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bdd93f e-con-full e-flex e-con e-child\" data-id=\"6bdd93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac25962 elementor-widget elementor-widget-heading\" data-id=\"ac25962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia SEO para Zurich Connect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc747f elementor-widget elementor-widget-heading\" data-id=\"3fc747f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Para potenciar su presencia digital y mejorar el rendimiento del sitio web, desde Improove desarrollamos e implementamos una estrategia SEO integral:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-820934e e-con-full e-grid e-con e-child\" data-id=\"820934e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8f7aa elementor-widget elementor-widget-icon-box\" data-id=\"cf8f7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEstrategia de Contenido\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreaci\u00f3n y optimizaci\u00f3n de art\u00edculos de blog.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1bab4 elementor-widget elementor-widget-icon-box\" data-id=\"8a1bab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOptimizaci\u00f3n de Landing Pages\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEnfocada a la conversi\u00f3n.\n<br><br>Las optimizaciones implementadas en las p\u00e1ginas de calculadora de seguros llevaron mejoraron las m\u00e9tricas de usuario.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90055f3 e-con-full e-grid e-con e-child\" data-id=\"90055f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e8229 elementor-widget elementor-widget-icon-box\" data-id=\"e0e8229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTest A\/B\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLas pruebas y test con botones, m\u00f3dulos y enlaces mostraron resultados positivos al aplicar optimizaciones.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c120a elementor-widget elementor-widget-icon-box\" data-id=\"e5c120a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOptimizaci\u00f3n t\u00e9cnica\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMejora de la arquitectura del sitio web y correcci\u00f3n de problemas SEO t\u00e9cnicos.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6dceae e-con-full e-grid e-con e-child\" data-id=\"f6dceae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e86379f elementor-widget elementor-widget-icon-box\" data-id=\"e86379f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEstrategia de monitorizaci\u00f3n y redise\u00f1o web\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreaci\u00f3n de una hoja de ruta con checklist y asignaci\u00f3n de responsabilidades.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be133c elementor-widget elementor-widget-icon-box\" data-id=\"3be133c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIntegraci\u00f3n de Rich Snippets\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tContenidos de alto Search Volume o volumen de b\u00fasqueda, lograron posiciones destacadas en Google, apareciendo en fragmentos destacados.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b89e190 e-con-full e-flex e-con e-child\" data-id=\"b89e190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3922a elementor-widget elementor-widget-heading\" data-id=\"5d3922a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados exitosos durante el primer a\u00f1o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a4df1 e-con-full e-flex e-con e-child\" data-id=\"62a4df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5da88df e-con-full e-flex e-con e-child\" data-id=\"5da88df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52acd7a elementor-widget elementor-widget-icon-box\" data-id=\"52acd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVisibilidad org\u00e1nica duplicada\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEl \u00edndice de visibilidad SEO en Sistrix pas\u00f3 de 1.45 a 2.9.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c1a0a elementor-widget elementor-widget-icon-box\" data-id=\"82c1a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPosiciones destacadas en Featured Snippets\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tConseguimos fragmentos destacados en Google para varios art\u00edculos. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b39c423 e-con-full e-flex e-con e-child\" data-id=\"b39c423\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d618987 elementor-widget elementor-widget-icon-box\" data-id=\"d618987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCrecimiento del tr\u00e1fico org\u00e1nico\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t145K clics y 6.37 millones de impresiones (julio 2023 \u2013 junio 2024).\n<br><br>Aumento del tr\u00e1fico non brand en un 200% (del 27% al 81%).\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cd7383 e-con-full e-flex e-con e-child\" data-id=\"4cd7383\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ac2171e e-con-full e-flex e-con e-child\" data-id=\"ac2171e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b77b5d e-con-full e-flex e-con e-child\" data-id=\"0b77b5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a68bdc0 elementor-widget elementor-widget-heading\" data-id=\"a68bdc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c82838 elementor-widget elementor-widget-heading\" data-id=\"6c82838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gracias a un enfoque SEO basado en datos, una estrategia de contenido optimizada y mejoras t\u00e9cnicas clave, Zurich Connect ha fortalecido su presencia digital de manera sostenible. Adem\u00e1s, el redise\u00f1o del sitio se implement\u00f3 con m\u00ednimas p\u00e9rdidas de tr\u00e1fico, asegurando un crecimiento org\u00e1nico s\u00f3lido a largo plazo.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7752,"menu_order":6,"template":"","portfolio-category":[116],"portfolio-tag":[],"class_list":["post-7751","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-companias-de-seguros"],"_links":{"self":[{"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/portfolio\/7751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":5,"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/portfolio\/7751\/revisions"}],"predecessor-version":[{"id":9019,"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/portfolio\/7751\/revisions\/9019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/media\/7752"}],"wp:attachment":[{"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/media?parent=7751"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/portfolio-category?post=7751"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/improove.net\/es\/wp-json\/wp\/v2\/portfolio-tag?post=7751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}