{"id":6226,"date":"2024-12-09T05:43:18","date_gmt":"2024-12-09T05:43:18","guid":{"rendered":"http:\/\/beta2.improove.net\/?post_type=portfolio&#038;p=6226"},"modified":"2025-05-09T13:58:06","modified_gmt":"2025-05-09T12:58:06","slug":"seo-success-for-loreal-313-more-visibility","status":"publish","type":"portfolio","link":"https:\/\/improove.net\/en\/case-studies\/seo-success-for-loreal-313-more-visibility\/","title":{"rendered":"SEO Success for L&#8217;Or\u00e9al: 313% More Visibility!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6226\" class=\"elementor elementor-6226\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f079521 e-flex e-con-boxed e-con e-parent\" data-id=\"f079521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb906d2 e-con-full e-flex e-con e-child\" data-id=\"bb906d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1d1487 e-con-full e-flex e-con e-child\" data-id=\"e1d1487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5837c elementor-widget elementor-widget-heading\" data-id=\"bd5837c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO strategy for L\u2019Or\u00e9al<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4abf78 elementor-widget elementor-widget-heading\" data-id=\"c4abf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Improove developed and implemented a comprehensive SEO strategy for L\u2019Or\u00e9al Switzerland \/ DACH to significantly increase the digital visibility and performance of the brands within the portfolio. The measures included:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1969296 e-con-full e-flex e-con e-child\" data-id=\"1969296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a4f750 e-con-full e-flex e-con e-child\" data-id=\"6a4f750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f8e549 e-con-full e-flex e-con e-child\" data-id=\"3f8e549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700b164 elementor-widget elementor-widget-heading\" data-id=\"700b164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0340289 e-con-full e-grid e-con e-child\" data-id=\"0340289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ffa60f1 e-con-full e-flex e-con e-child\" data-id=\"ffa60f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84382ef elementor-widget elementor-widget-icon-box\" data-id=\"84382ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Content Strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreation of over 57,500 new keywords ranking in the top 3. <br><br>\n\nIImplementation of <a href=\"https:\/\/improove.net\/en\/content-creation\/\">Ultra Quality Content (UQC)<\/a>, optimized for maximum relevance and visibility based on Google guidelines.\n<br><br>\n\nCreation of more than 21 new pieces of content and translation of over 111,000 words for precise localization..\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2b7671 e-con-full e-flex e-con e-child\" data-id=\"f2b7671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4008346 elementor-widget elementor-widget-icon-box\" data-id=\"4008346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Technical optimizations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tResolution of complex hreflang issues, achieving optimal linguistic and regional targeting for the first time.\n<br><br>\nPreparation and execution of multiple migrations, including Quality Assurance, Content Gap Analyses, and Redirect Mapping..\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-078fbd6 e-con-full e-grid e-con e-child\" data-id=\"078fbd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f07dd9 e-con-full e-flex e-con e-child\" data-id=\"8f07dd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef7f80 elementor-widget elementor-widget-icon-box\" data-id=\"8ef7f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. Landing Page Optimization\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDevelopment and optimization of central landing pages with LPFA (Landing Page Focused Approach) to improve user experience and conversion rates.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1ca01 e-con-full e-flex e-con e-child\" data-id=\"0a1ca01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f70ca elementor-widget elementor-widget-icon-box\" data-id=\"d6f70ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4. Rich-Snippet-Integration\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tImplementing rich snippets to increase organic visibility.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d40bcc1 e-con-full e-grid e-con e-child\" data-id=\"d40bcc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fadedff e-con-full e-flex e-con e-child\" data-id=\"fadedff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b61e2c elementor-widget elementor-widget-icon-box\" data-id=\"4b61e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5. Data-based strategy development\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRegular meetings and close coordination with the brand and technical teams (6+ meetings per month).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96c71c4 e-con-full e-flex e-con e-child\" data-id=\"96c71c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-afd630e e-con-full e-flex e-con e-child\" data-id=\"afd630e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bfd6d6 e-con-full e-flex e-con e-child\" data-id=\"8bfd6d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fbb27 elementor-widget elementor-widget-heading\" data-id=\"18fbb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results (period: 24 months)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8834e63 e-con-full e-grid e-con e-child\" data-id=\"8834e63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1acf3 scroll-section elementor-widget elementor-widget-icon-box\" data-id=\"0e1acf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+313 %\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVisibility in Switzerland, significantly higher than in the German market (+38%).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599717b scroll-section elementor-widget elementor-widget-icon-box\" data-id=\"599717b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+90 %\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSEO score achieved for all major brands.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860faba scroll-section elementor-widget elementor-widget-icon-box\" data-id=\"860faba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBy combining data-driven SEO analysis, local optimization and technical excellence, Improove has helped L\u2019Or\u00e9al Switzerland \/ DACH to sustainably strengthen its digital presence and position itself as a market leader in the region.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064a7fb e-con-full e-flex e-con e-child\" data-id=\"064a7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4412e38 e-con-full e-flex e-con e-child\" data-id=\"4412e38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cf7c7b1 e-con-full e-flex e-con e-child\" data-id=\"cf7c7b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a898264 elementor-widget elementor-widget-heading\" data-id=\"a898264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5137b66 elementor-widget elementor-widget-heading\" data-id=\"5137b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">By combining data-driven SEO approaches, content optimization and technical excellence, Improove has helped La Sportiva sustainably strengthen its digital presence and significantly increase sales.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6218,"menu_order":2,"template":"","portfolio-category":[63],"portfolio-tag":[],"class_list":["post-6226","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-cosmetics-and-care-products"],"_links":{"self":[{"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/portfolio\/6226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":9,"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/portfolio\/6226\/revisions"}],"predecessor-version":[{"id":11069,"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/portfolio\/6226\/revisions\/11069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/media\/6218"}],"wp:attachment":[{"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/media?parent=6226"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/portfolio-category?post=6226"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/improove.net\/en\/wp-json\/wp\/v2\/portfolio-tag?post=6226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}