{"id":6490,"date":"2024-12-09T05:43:18","date_gmt":"2024-12-09T04:43:18","guid":{"rendered":"http:\/\/beta2.improove.net\/portfolio\/organisches-wachstum-fuer-loreal\/"},"modified":"2026-04-24T12:19:26","modified_gmt":"2026-04-24T11:19:26","slug":"organisches-wachstum-fuer-loreal","status":"publish","type":"portfolio","link":"https:\/\/improove.net\/de\/case-studies\/organisches-wachstum-fuer-loreal\/","title":{"rendered":"Organisches Wachstum f\u00fcr L\u2019Or\u00e9al"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6490\" class=\"elementor elementor-6490 elementor-6226\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f079521 e-flex e-con-boxed e-con e-parent\" data-id=\"f079521\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb906d2 e-con-full e-flex e-con e-child\" data-id=\"bb906d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1d1487 e-con-full e-flex e-con e-child\" data-id=\"e1d1487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5837c elementor-widget elementor-widget-heading\" data-id=\"bd5837c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO-Strategie f\u00fcr L\u2019Or\u00e9al<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4abf78 elementor-widget elementor-widget-heading\" data-id=\"c4abf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Improove hat f\u00fcr L\u2019Or\u00e9al Switzerland \/ DACH eine umfassende SEO-Strategie entwickelt und umgesetzt, um die digitale Sichtbarkeit und Performance der Marken innerhalb des Portfolios signifikant zu steigern. Die Ma\u00dfnahmen umfassten: <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1969296 e-con-full e-flex e-con e-child\" data-id=\"1969296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a4f750 e-con-full e-flex e-con e-child\" data-id=\"6a4f750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f8e549 e-con-full e-flex e-con e-child\" data-id=\"3f8e549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700b164 elementor-widget elementor-widget-heading\" data-id=\"700b164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ma\u00dfnahmen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0340289 e-con-full e-grid e-con e-child\" data-id=\"0340289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ffa60f1 e-con-full e-flex e-con e-child\" data-id=\"ffa60f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84382ef elementor-widget elementor-widget-icon-box\" data-id=\"84382ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Content-Strategie\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tErstellung von \u00fcber 57.500 neuen Keywords, die in den Top 3 ranken. <br><br> Implementierung von Ultra Quality Content (UQC), optimiert f\u00fcr h\u00f6chste Relevanz und Sichtbarkeit basierend auf Google-Richtlinien. <br><br> Erstellung von mehr als 21 neuen Inhalten und \u00dcbersetzung von \u00fcber 111.000 W\u00f6rtern f\u00fcr eine pr\u00e4zise Lokalisierung.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2b7671 e-con-full e-flex e-con e-child\" data-id=\"f2b7671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4008346 elementor-widget elementor-widget-icon-box\" data-id=\"4008346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Technische Optimierungen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBehebung komplexer hreflang-Probleme, wodurch erstmals eine optimale sprachliche und regionale Zuordnung erreicht wurde. <br><br> Vorbereitung und Durchf\u00fchrung mehrerer Migrationen, einschlie\u00dflich Quality Assurance, Content-Gap-Analysen und Redirect Mapping. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-078fbd6 e-con-full e-grid e-con e-child\" data-id=\"078fbd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f07dd9 e-con-full e-flex e-con e-child\" data-id=\"8f07dd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef7f80 elementor-widget elementor-widget-icon-box\" data-id=\"8ef7f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. Landing Page Optimization\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEntwicklung und Optimierung zentraler Landing Pages mit LPFA (Landing Page Focused Approach) zur Verbesserung der Nutzererfahrung und Konversionsraten.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1ca01 e-con-full e-flex e-con e-child\" data-id=\"0a1ca01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f70ca elementor-widget elementor-widget-icon-box\" data-id=\"d6f70ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4. Rich-Snippet-Integration\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tImplementierung von Rich Snippets zur Steigerung der organischen Sichtbarkeit.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d40bcc1 e-con-full e-grid e-con e-child\" data-id=\"d40bcc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fadedff e-con-full e-flex e-con e-child\" data-id=\"fadedff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b61e2c elementor-widget elementor-widget-icon-box\" data-id=\"4b61e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5. Datenbasierte Strategieentwicklung\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRegelm\u00e4\u00dfige Meetings und engmaschige Abstimmung mit den Markenund Technik-Teams (6+ Meetings pro Monat).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96c71c4 e-con-full e-flex e-con e-child\" data-id=\"96c71c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-afd630e e-con-full e-flex e-con e-child\" data-id=\"afd630e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8bfd6d6 e-con-full e-flex e-con e-child\" data-id=\"8bfd6d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fbb27 elementor-widget elementor-widget-heading\" data-id=\"18fbb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ergebnisse (Zeitraum: 24 Monate)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8834e63 e-con-full e-grid e-con e-child\" data-id=\"8834e63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1acf3 scroll-section elementor-widget elementor-widget-icon-box\" data-id=\"0e1acf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+313 %\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSichtbarkeit in der Schweiz, deutlich h\u00f6her als im deutschen Markt (+38 %).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599717b scroll-section elementor-widget elementor-widget-icon-box\" data-id=\"599717b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+90 %\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSEO-Score f\u00fcr alle Hauptmarken erreicht.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860faba scroll-section elementor-widget elementor-widget-icon-box\" data-id=\"860faba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSignifikante Steigerung des organischen Traffics und der Rankings auf allen Plattformen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064a7fb e-con-full e-flex e-con e-child\" data-id=\"064a7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4412e38 e-con-full e-flex e-con e-child\" data-id=\"4412e38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cf7c7b1 e-con-full e-flex e-con e-child\" data-id=\"cf7c7b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a898264 elementor-widget elementor-widget-heading\" data-id=\"a898264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5137b66 elementor-widget elementor-widget-heading\" data-id=\"5137b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Durch die Kombination von datengetriebener SEO-Analyse, lokaler Optimierung und technischer Exzellenz hat Improove L\u2019Or\u00e9al Switzerland \/ DACH geholfen, die digitale Pr\u00e4senz nachhaltig zu st\u00e4rken und sich als Marktf\u00fchrer in der Region zu positionieren.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6219,"menu_order":2,"template":"","portfolio-category":[68],"portfolio-tag":[],"class_list":["post-6490","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-kosmetik-und-pflegeprodukte"],"_links":{"self":[{"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/portfolio\/6490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":13,"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/portfolio\/6490\/revisions"}],"predecessor-version":[{"id":11060,"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/portfolio\/6490\/revisions\/11060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/media\/6219"}],"wp:attachment":[{"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/media?parent=6490"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/portfolio-category?post=6490"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/improove.net\/de\/wp-json\/wp\/v2\/portfolio-tag?post=6490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}